Privacy Policy

Last updated: January 2025

This privacy notice for Aurafect ("Company," "we," "us," or "our") describes how and why we collect, store, use, and share ("process") your information when you use our services ("Services"), such as when you:

  • Visit our website at aurafect.com, or any website of ours that links to this privacy notice;

  • Engage with us in other related ways, including sales, marketing, or events.

Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. For further questions, contact us at aurafect@gmail.com.

1. What Information Do We Collect?

Personal information you provide: We collect personal information that you voluntarily provide when interacting with our Services, including:

  • Names, email addresses, mailing addresses, billing addresses, and phone numbers;

  • Payment information (processed securely through Stripe; see their Privacy Policy);

  • Any additional information you choose to share with us during interactions.

Automatically collected information: Some information, such as your IP address, browser type, and device information, is collected automatically to ensure the proper functioning and security of our Services. This may include:

  • Log and usage data (e.g., pages visited, time spent on pages);

  • Device data (e.g., hardware model, operating system, IP address);

  • Location data (if enabled on your device).

For more details, refer to our Cookie Policy.

2. How Do We Process Your Information?

We process your personal data for the following purposes:

  • To provide and improve our Services;

  • To process transactions securely;

  • To communicate with you, including for support and marketing (with your consent);

  • To comply with legal obligations;

  • To protect our Services and prevent fraud;

  • To deliver tailored advertising (based on your consent and preferences).

3. Legal Bases for Processing Your Information

Under the General Data Protection Regulation (GDPR), we rely on the following legal bases:

  • Consent: When you have explicitly agreed to data processing (e.g., subscribing to newsletters);

  • Contractual obligations: When data processing is required to fulfill a contract with you;

  • Legitimate interests: For purposes such as fraud prevention and enhancing user experience;

  • Legal compliance: To meet legal and regulatory obligations.

4. Sharing Your Information

Your information may be shared with third-party service providers for specific purposes:

  • Payment processing: Stripe (see their Privacy Policy);

  • Analytics and performance tracking: Google Analytics;

  • Advertising platforms: Google Ads, Facebook Audience Network;

  • Hosting services: Squarespace.

Where data is transferred outside the EU/EEA, appropriate safeguards, such as Standard Contractual Clauses, are in place.

5. Cookies and Tracking Technologies

We use cookies to enhance user experience and analyze traffic. You can manage your cookie preferences via browser settings or through our Cookie Policy.

6. Retention of Information

We retain personal information only as long as necessary for the purposes outlined in this policy or as required by law. When no longer needed, data will be securely deleted or anonymized.

7. Your Privacy Rights

Under GDPR, you have the right to:

  • Access, correct, or delete your data;

  • Restrict or object to data processing;

  • Withdraw consent at any time (this does not affect lawful processing prior to withdrawal);

  • File complaints with your local data protection authority.

To exercise your rights, contact us at aurafect@gmail.com.

8. Protecting Minors

Our Services are not directed to individuals under 18. If we become aware that data from minors has been collected, it will be promptly deleted. Contact us at aurafect@gmail.com if you believe we have collected such information.

9. Do-Not-Track Features

We currently do not respond to browser Do-Not-Track signals. If future standards are adopted, we will update our practices accordingly.

10. Updates to This Policy

This privacy notice may be updated periodically to reflect changes in our practices or legal requirements. The "Last updated" date at the top of this page will indicate the latest revisions.

11. Contact Us

For questions or requests regarding this privacy notice, reach out via: